Guide to Video Production and Publishing

1. Script Production 🔗︎

• Location: Determine the shooting location.
• Recording Content: Clarify the content to be recorded.
• Duration: Control the video length; 1-2 minutes is recommended.

2. Recording and Post-Processing 🔗︎

2.1 Separate Recording 🔗︎

• If necessary, the audio can be recorded separately.
• Mute the original video sound and replace the background audio or video with other materials.

2.2 Microphone Equipment 🔗︎

• Clip the microphone to your chest to ensure clear audio reception.

2.3 Beautification and Photo Editing 🔗︎

• Use beautification tools for face slimming, skin smoothing, etc.
• Wash your hair in advance to maintain a clean and tidy appearance.

3. Tool Recommendations 🔗︎

3.1 Screen Capture 🔗︎

• It is recommended to use Mac’s Kap software for screen recording and screenshots.

3.2 Video Editing 🔗︎

• Use Jianying (CapCut) for video editing.

3.3 Subtitles 🔗︎

• It is recommended to use a standard font for subtitles to ensure they are clear and easy to read.

4. Publishing and Optimization 🔗︎

4.1 Video Association 🔗︎

• Associate the video with official account content to increase exposure.

4.2 Cover Design 🔗︎

• The cover size needs to match the video dimensions.
• Add necessary text descriptions on the cover to attract viewers to click.

4.3 Title 🔗︎

• The title should be shareable and able to resonate with the audience.

5. Host Requirements 🔗︎

• The host needs to have a good image (e.g., handsome/professional).
• The host should exhibit an expert demeanor to enhance audience trust.

6. Publishing Cadence 🔗︎

• Publish one video per month or week to maintain a stable update frequency.