How to Write Great Articles

1. Mindset* 🔗︎

1.1 Sense of Objects 🔗︎

• Core: the reader needs to be able to clearly feel that the content of the article is useful to him.
• Practice: put yourself in the reader’s shoes and make sure the content solves a real problem or fulfills a need for them.

1.2 A Sense of Value 🔗︎

• Core: establish relevance between the content and the reader.
• Practice: make it clear to the reader what value this article will bring to them.

1.3 Sense of Structure Core: establish the relevance of the article to the reader. 🔗︎

• Core: the article should have a clear structure to avoid clutter.
• Practice:
  • Make it clear whether the subject of the article is Why, How or What.
  • Avoid writing about everything and focus on one core topic.

**2. 🔗︎

2.1 Good Headlines 🔗︎

• Rule of Numbers: Use specific numbers to attract attention, e.g. “5 Ways to Improve Your Writing Skills”.
• Directly give the conclusion / sense of value: the title directly point out the core value of the article, for example, “How to write a highly read article in 3 steps”.
• Builds curiosity: Provokes reader interest through suspense, e.g. “Writing secrets you don’t know”.

2.2 Introducing Yourself Purpose: To communicate with the user. 🔗︎

• Purpose: Build trust with the user.
• Methods: Give a brief introduction of your background, expertise, or experience to convince readers that your content is authoritative.

2.3 Setting up signposts and questions 🔗︎

• Common Sentence:
  • “You think this is true, but it’s not.”
  • “You think this is easy? Let me tell you, there’s actually a complex set of logic behind it.”
  • “This is something you may not have known before, let me break it down for you.”
• Function: guide the reader to follow your train of thought, stimulate curiosity and exploration.

2.4 Simplify the jargon 🔗︎

• Core: Try to avoid overly specialized terminology.
• Practice:
  • Explain complex concepts in layman’s terms.
  • Use pictures or examples to “translate” and help readers understand better.

2.5 Conclude and emphasize value Core: Conclude the article with a conclusion. 🔗︎

• Core: Conclude the article with a clear summary of the core idea and re-emphasize the value to the reader.
• Practice:
  • Point out the conclusion in simple language.
  • Emphasize what the reader can learn and gain from it.

3. Summarize. 🔗︎

• Mindfulness is the foundation of writing, ensuring that content is useful, valuable, and organized for the reader.
• Technique is the key to enhancing the appeal of the article, grabbing the reader’s attention through headlines, structure, and language.
• The ultimate goal: to make the reader feel rewarded after reading the article and willing to share or take action.